We invest early

We are product focused

We are hands on

We are a venture capital firm investing in early stage internet and mobile startups. We're based in London and invest throughout Europe. We help founders build product-focused businesses, starting from finding product/market fit through to scaling up. As an independent and focused team, we are able to move quickly and give our portfolio companies the time and attention they deserve.


  • Pietro Bezza Managing partner

    Pietro has extensive experience in Internet entrepreneurship and startup investing, and he knows what it takes to start, scale, and sell a tech company. Previously he was co-founder and CEO of NeoNetwork (now Zodiak Active), which he successfully sold to Zodiak Media Group. Pietro's expertise is in business development, marketing and content.

  • Bill Earner Managing partner

    Bill has 10+ years working in venture capital and startups, having worked as an investment manager at Amadeus Capital and in a variety of operational roles at several California based startups. Bill has expertise in product management and marketing. Bill has a degree in Engineering from Harvey Mudd College and an MBA from London Business School.

  • Sitar Teli Managing partner

    Sitar has been a venture capitalist for eight years, focusing on early-stage investments in both consumer and B2B companies. Previously with Doughty Hanson Technology Ventures, where she led their Series A round in SoundCloud, she has experience with content, gaming and ecommerce startups. Sitar has a dual degree in Mechanical Engineering and Economics from Duke University.



  • What sectors do you invest in?

    We invest in mobile, Internet, and digital media businesses, areas where we have previous, proven expertise. We understand the key issues that startups in these sectors face. By staying within our circle of competence we maximize the help we provide our portfolio companies and make the best possible investments for our investors.

  • What size of investment do you typically make?

    Our investment size ranges from £300K-£600k. We enjoy investing alongside other good investors, though we're comfortable investing alone or in a syndicate as the situation demands. We are also careful to maintain enough cash in reserve to participate in follow-on funding rounds.

  • What stage businesses do you invest in?

    We invest at an early stage and focus on seed investments. We always ensure we allocate enough capital to follow our investments through later stages of financing as companies grow.

  • What sorts of things do you look for when you choose which companies to back?

    We look for product focused teams who have found a painful problem and an elegant solution to that problem. We like teams who show real grit and are willing to fail in order to eventually succeed.

  • What geographies do you invest in?

    We're based in London and invest throughout Europe. We expect that some of our companies will move to the US as they grow and that's fine with us.

  • I have a great product! How do I get in touch with you?

    The best way to reach us is through our network. You can also directly reach out to one of us.

  • What value can you add to the companies you invest in?

    We have experience working in startups ourselves and lend a hand when it comes to product management, marketing and financing strategies, our areas of expertise. We have experience with growing startups from the very early days to many millions in revenue. We've seen the challenges companies have in finding product-market fit and know how to help founders think through the issues they'll confront as they grow. A few of our investors are big players in the online media world and other large industries and we can help make connections between them and the companies we invest in.

Find us

We are located on Great Eastern Street, just east of the Old Street Roundabout in Shoreditch.

4th Floor
89 Great Eastern Street
London EC2A 3HX