Pietro is a founder turned VC, focusing predominantly on B2B software. He led the seed round and serves on the board of category defining companies like Typeform, TrueLayer, Oyster, Purple Dot, Aikido and Plain.

Before co-founding Connect, Pietro went on the rollercoaster journey of tech entrepreneurship. He was co-founder and CEO of Neo Network, a mobile communication platform. Started in 2001, bootstrapped up to 25m ARR, acquired in 2008. Prior to that, he did five years of Product and Marketing Management at Kraft Food where he experienced the power of category domination with Philadelphia cheese. A classic journey from soft cheese to soft…ware. He likes experimenting with new frameworks like his notorious Minimum Viable Category Design.

Pietro lives in London with his wife and two boys who he has coerced into becoming Inter Milan fans.