Sarah joined Connect in November 2024, and is responsible for shaping the brand strategy, amplifying the Connect message and managing the marketing and events.

Prior to Connect, Sarah ran the marketing function at proptech specialist VC Pi Labs, and before that, spent three years as Head of Event Marketing at SaaStock, where she strategised, built and delivered large-scale conferences for founders & investors across a global B2B SaaS ecosystem.

Outside of work, you’ll find Sarah walking her two dogs in the countryside, experimenting with new recipes or critiquing the latest films. Sarah grew up in South Africa and holds a BA in Communications from the University of South Africa.