Where product founders fit

A venture firm designed to work for exceptional founders building outlier product companies.

TrueLayer

Francesco Simoneschi

Luca Martinetti

From day zero to unicorn, our top VC. Connect has played an important role in helping TrueLayer grow from an idea into a leading payment network. For any product founders looking for their first VC, Connect is a no brainer.

Led Pre-seed in 2016

Soldo

Carlo Gualandri

The relationship with Connect has been part of Soldo’s journey from the very early pre-seed days to today’s reality of a scaled-up company yet still with most of our growth in front of us. Through this entire span of time, they have always been present and supportive for the founder as well as the company. A valuable sounding board way beyond the simple job of providing capital.

Led Pre-seed in 2015

Citymapper

Azmat Yusuf

Connect are the goto seed team for product founders in europe, fast, entrepreneur friendly, and supportive. They have felt like a part of the Citymapper team since the day they invested.

Led Seed in 2012

Tuza

Ed Hardy

Olivia Stannah

We're fortunate that it was a competitive raise, with Connect winning out. We've known Pietro, Rory and Sitar since our pre-seed and in them we've found the partners who are thoughtful, obsessed with the problem, and obsessed with supporting companies at our stage. Liv and I couldn't be more excited.

Led Seed in 2023

Torg

Hans Furuseth

Rita Kerbaj

Ben Holdham

The moment we met Connect, we knew we wanted to work with them. Their involvement gives us a stronger shot at success, not just because they provide capital, but because they add real value to the equation. With Connect, we have the kind of partner every company hopes for: one that truly elevates our potential.

Led Seed in 2024

Lanes & Planes

Veit Blumschein

Daniel Nolte

For founders seeking a VC who understands product and ambitious visions, Connect is a natural fit.

Led Seed in 2017

Accountable

Nicolas Quarré

Alexis Eggermont

Throughout our journey, Connect have been nothing short of extraordinary: ensuring the necessary discipline to craft product-market fit and going the extra mile to help us raise an incredible Series A are only 2 landmarks of a relationship that defined how we built Accountable.

Led Pre-seed in 2019

Purple Dot

Madeline Parra

John Talbott

Connect Ventures led our pre-seed round. I honestly feel like one of the rare founders who has an investor who truly adds tremendous value to our strategic thinking and guidance as Purple Dot grows.

Led Pre-seed in 2019

Oyster

Tony Jamous

Ambitious product founders must begin their journey with Connect. Since day zero, Connect has been instrumental in helping Oyster grow from an idea into a global HR platform.

Led Seed in 2020

Curve

Shachar Bialick

We've been partnering with Connect for eight years, and few VC firms are as founder-focused and operationally knowledgeable as they are. I wholeheartedly recommend Connect as a partner for ambitious, product-led, founders.

Led Seed in 2016

Product Founders

Product founders have a distinct anatomy and a common DNA that defines, discerns and differentiates you from other company builders.

Move at Venture Velocity

You understand risk and value are inversely related and know that velocity isn’t about how fast you ship, but how accurately you identify key risks and swiftly tackle them in the right sequence.

Opinionated about Problems

You hone expert-level hypotheses and points of view. You’re an insider with an outsider’s perspective. You identify problems easy to overlook and hard to solve. Summoning up unique insights to solve these dilemmas differently, or finding new pain points that others pass over.

Obsessed with Users

You have heartfelt compassion for your users, designing the user journey by applying empathy and understanding in each part of the product.

Design for Defensibility

Where appropriate, you incorporate defensibility into your product, creating moats that compound over time.

About

We’ve been investing in pre-seed and seed stage product companies since 2012, from our home in London. We’re a partner-only, Europe-wide, high conviction investment team.

Size

We lead or co-lead rounds between $500k-$5m.

Stage

We invest across the seed spectrum supporting companies to go from pre-product to product market fit.

Investments

We are venture generalists and product specialists: across AI, health, data and infrastructure, fintech, SaaS, vertical networks and marketplaces.

Team

We’re a group of high conviction investors, product aficionados, community experts, experienced operators and finance pros. Collectively, we’re passionate about the power of product to transform people’s lives.